Introduction to Quantitative Methods

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Pages : 395; Paperback;
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<< Chapter 19

Computers in Business Research : Chapter 20

SUMMARY: Computers were initially used in business research to collect data and perform simple analysis. However, the introduction of specialized packages like Statistical Research like SAS, Stata and SPSS enabled automated data analysis and output generation. SPSS can perform complex data analysis using statistical and mathematical functions. The chapter discusses the detailed procedure to carry out data analyses ranging from simple descriptive statistics like means to advanced analyses like regression using SPSS for Windows.

Chapter 19
Chapter 20 Overview
Table of Contents

Computers in Business Research - An Overview

The Framework of Decision Making Decision Making Under Uncertainty

Expected Profit under Uncertainty
Maximizing Profits
Calculating Conditional Profits
Calculating Expected Profits

Expected Profit with Perfect Information

Expected Value of Perfect Information

Decision Theory - Marginal Analysis

Utility as Decision Criterion

Decision Tree Analysis

Guidelines to Draw a Decision Tree
Evaluation of Decision Tree
Calculating Tree Values
Final Result

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